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I have cultivated the entire online presence of AZMA, including Instagram, Facebook, Spotify, Apple Music, an official website, and a YouTube channel. Recently, I achieved a milestone of 750 stories on Instagram and am well on my way to reaching 1,000. Over time, I have developed a very loyal and engaging audience who regularly like and react to my stories, send direct messages, and order merchandise from the online store.
It has truly been a journey and has taught me a great deal:
From native features and third-party content editing tools to understanding possibilities, limits and their workarounds. To tone of voice, storytelling, forging emotional connections, and developing a world of meaning around you.
Instagram insights from the last 30 days:
Organic Spotify listener growth in the last 12 months +62.1% compared to previous period:
I am steadily aiming for 500K annual streams on Spotify only:
From multiple data points it is clear that AZMAs audience is split in two generations – millenials and Gen Z, both of who practise different digital habits. To increase our exposure in the Gen Z demographics, I have prepared a TikTok account, waiting to be launched because a proper plan of attack is in the works.
Insights about AZMA’s followers demography:
Below you can see an image grid of a multitude of blogposts that I’ve cultivated on AZMA’s website.
I also held a significant role in designing and building the website/webshop with Wordpress and Elementor and am responsible for managing it as well.
Some Google Analytics data about site performance in the past 28 days:
Youtube and Spotify streaming data respectively. Let it serve as a holistic reflection of results of all the different steps through the years. If the goal of a musician is to be heard, then let the numbers do the talking.
Kasutame sellel veebisaidil küpsiseid, et tagada veebisaidi nõuetekohane toimimine ja pakkuda sulle parimat võimalikku kasutajakogemust.